Most studios start with a portfolio. StudioGen started with the argument that brand and business strategy should never be separate.
Roy Weathers spent three decades as a Big 4 accounting firm advising the leadership teams behind some of the largest organizations in the world. Divy Kedia is an award-winning designer with a master’s in narrative storytelling who has spent her career building brands between agencies and in-house teams.
They came from opposite ends of the business — one from boardrooms where a wrong decision costs eight figures, the other from studios where a weak visual identity drowns you in saturated markets.
Roy and Divy kept diagnosing the same problem. The people making growth decisions and the people building the brand were never in the same room. Strategy lived in a spreadsheet. Creative lived in a deck. By the time one informed the other, the money was already spent.
StudioGen exists because they decided to close that gap — not as an agency, but as a creative growth studio where financial discipline, operational clarity, and narrative instinct sit at the same table, on every engagement, from day one.
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We’re a small team by design. Everyone here has a seat at the table, and every project gets senior attention. No handoffs to junior staff, no layers between you and the people doing the work.
Former EY consultant. Thinks in systems. Has a talent for asking the one question that reframes the entire conversation.
StrategyPaid, social, email, SEO and web — every campaign she touches is both creative and measurable.
PerformanceBrings digital experiences into the room. Builds the moments that turn audiences into communities.
PartnershipsSits at the intersection of growth marketing and operations. Understands how brands show up and why businesses need them to.
GrowthOver a decade in luxury real estate branding. Makes brands feel as intentional on screen as they do in person.
CreativeInfluencer strategy, community, content that earns attention. Thinks in relationships.
DigitalSits at the intersection of growth marketing and operations with a lifecycle marketing background.
Growth
We're always looking for people who care about the craft as much as we do. If you think in systems, lead with curiosity, and believe good work takes honest collaboration — we'd like to hear from you.
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We don't start with budgets. We start with your goals — then design the path to get you there.
