Rooted Broth
We repositioned a premium functional product into a retail-ready growth brand.
Rooted Broth had product integrity and early traction but lacked category clarity and shelf presence. Packaging, pricing, and distribution strategy needed refinement to unlock scalable retail and DTC growth.
We rebuilt the brand to compete confidently across channels.
10+ new retail stockists secured within 6 months
32% increase in online+offline revenue within 4 months
21% increase in average order value within 90 days
We repositioned a premium functional product into a retail-ready growth brand.
Challenge
Despite strong product fundamentals, the brand lacked distinct positioning within a crowded wellness category. Packaging did not fully communicate value, and digital systems were underdeveloped, limiting both retail leverage and direct-to-consumer performance.
Strategic Approach
We clarified category differentiation and defined a sharper value proposition, balancing retail margin requirements with digital conversion performance — ensuring the brand could scale across wholesale and DTC without brand dilution.
Strategic Solution
We redesigned packaging for stronger shelf impact, refined pricing to improve scalability, built retail sales materials, and launched a structured digital acquisition funnel to support measurable multi-channel growth.
Business Impact By The Numbers
Business Impact
By The Numbers
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Expanded Sales Channels Retail and direct-to-consumer activated simultaneously
2
New Flavours Launched Introduced within 6 months based on customer demand insights
6
Month Retail Sell-In Cycle From repositioning to first wholesale orders
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